Wednesday, 28 January 2009

Industry news: Charles brings his herbal medicines to the high street

I just came across this article about the Prince of Wales launching some herbal remedies under his Duchy Originals brand in the UK:
The Prince of Wales attracted praise and ridicule yesterday for launching a range of herbal medicine in high street shops. Marketed under his Duchy Originals brand, the tinctures are made from plant extracts and said to relieve ailments such as colds, low moods, anxiety and indigestion.

Boots started selling the products this week and Waitrose will soon stock the range, which the Prince hopes will popularise the spread of complementary medicine. Duchy Originals said the products – priced at £10 each – provide "alternative and natural ways of treating common ailments".
The article takes the usual angle of the British press on Prince Charles: ridicule. But from my perspective it seems like a positive thing that he is using his position and influence to promote natural remedies.

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